Find a product route worth testing
Start with a real customer problem, a workable fulfilment route, and clear rejection criteria.
- Choosing a market and customer problem before choosing a product
- Building a product scorecard: demand, margin, shipping, and support risk
- Reading competitor stores without copying their claims or assets
- Supplier conversations: stock, dispatch, tracking, and return questions
- Sample checks and what to record before you launch
- Creating a focused product range instead of a crowded catalogue
